Brexit justice.
- Type: Online Marketing
- Industry: Social Justice
- Website: crowdfunder.co.uk/p/ballvjohnson
- Delivery: 1 month
Brexit Justice is a private prosecution case against Mr Boris Johnson, at the time Prime Minister of the United Kingdom, for the alleged criminal offence of misconduct in public office.
The objective.
The client wanted to reach more people that would share his values and support their crowdfunded private prosecution case against Boris Johnson MP.
The work done.
We started with a market research to better understand our target audience. We’ve identified Facebook and Instagram as the perfect mediums for the client to reach more supporters.
Once we knew our target audience and the mediums to reach them, we started working on our funnel and our messages.
We’ve then started deploying several ad campaigns which we’re continuously split-tested in order to identify the best performing ones. We’ve also deployed retargeting campaigns for the ones that didn’t convert and also post-conversion emailing campaigns to continuously educate and build values with the current supporters.
Because the client didn’t have proper tracking and analytics set-up, we’ve also implemented this for him, as it’s vital to have for such a campaign.
As with every marketing campaign, we continuosly learned and improved along with all the data gathered. The final results we’re impressive, or as our customer called them – brilliant.
The result.
Since partnering with us, Brexit Justice saw a great increase in conversions & new leads, got a new and better understanding of their target audience and most importantly got a massive positive ROI.
CONVERSION RATE
NEW LEADS
ROI
